Effective online reputation marketing tools

June 21st, 2016

You can easily measure any celebrity’s success by one thing: their reputation. Celebs with questionable track records tend to star in less movies and make less money. This same notion can be applied to your company. By investing in the creation of a well-liked and interactive online reputation, the chances of skyrocketing towards success is […]

Improve your online image in 4 steps

February 17th, 2016

Reputation and image management has come a long way from being the vapid process it was decades ago. It is now vital to those wishing to find wealth, trustworthiness and entrepreneurial longevity, and nowhere is this more important than on the Internet. With that in mind, here are a few tips to help you establish […]

5 tips for YouTube marketing

January 16th, 2016

There’s more to social media marketing than using Facebook, Twitter, and LinkedIn. YouTube has rapidly grown from a small video sharing website for amateurs to the largest online video platform in the world. It offers an incredible opportunity for businesses to reach out to their current and potential clients through personalized, engaging videos.

Why Line Is the App of Choice in Iran

January 4th, 2016

What would you do if you couldn’t access Facebook, Twitter, Instagram or any of the other social media platforms that you rely on to keep you up-to-date with the ins and outs of your friends’ lives, current affairs and celebrity gossip? Would you miss it or would it be a blessing in disguise? If you’re […]

Two Ways to Have a Friendlier Facebook Feed

October 13th, 2014

By Naomi Dolin-Aubertin

Facebook Newsfeed, love it or hate it, you can't get rid of it; but you can change it. The thing is, everyone's internet footprint is assiduously tracked by algorithms. These algorithms may be smart -- they allow companies like Facebook to track what you like, what you click, and what pages you visit, in order to market ads to you better -- but they are still just mathematical equations.

The Challenges Facing Mobile Application Development Today

September 4th, 2014

By Matthew Sorenson

Obtaining and communicating information on the go has become the norm in today's day and age. This cultural shift has contributed significantly to increased smartphone and tablet usage. It often seems that we cannot go even a day without our phones by our sides.

The mobile messaging revolution

June 21st, 2014

By Naomi Dolin-Aubertin

Move over texting, there are new communication games in town.
Smart phones haven't just put tiny computers in our pockets, they are also changing the way we communicate. It seems new communication apps show up on the scene by the day.

The Rising Tide of Internet Activism

May 31st, 2014

By Naomi Dolin-Aubertin

I admit, I'm not a huge Twitter fan. I tweet, entirely for business. It doesn't take much to find "Top Ten Celebrity Feuds on Twitter" or a plethora of narcissistic "shouting" into the internet universe. That being said, Twitter is also a platform for social activism never before realized.