Making the most of digital marketing

February 11th, 2019
Making the most of digital marketing

Many business owners believe they should be promoting their organization in as many places as possible. Realistically, however, updating social media statuses without proper planning and strategy could do more harm than good. Read on to understand how timing is everything in social media marketing. Social media has helped businesses not only to cut down […]

Here’s how you can manage Google reviews

January 14th, 2019
Here’s how you can manage Google reviews

More consumers are now turning to online reviews to help in their buying decision process. With Google reviews, you can enhance your online presence by making sure your business ranks well in search engine results pages (SERPs). Here’s what you need to know to make that happen.   How Google changed search results Google now […]

Which social media platform fits your SMB?

November 12th, 2018
Which social media platform fits your SMB?

There are no one-size-fits-all options when it comes to the right social media platform for your small- or medium-sized business. Facebook might be the biggest name in social media networks, but there are trendier platforms like Instagram and Twitter that millennial customers usually prefer. Different platforms attract and cater to different people, and it’s essential […]

Tips to protect your brand online

October 8th, 2018
Tips to protect your brand online

Your brand’s online reputation is not helpless from negative reviews on consumer complaint sites. Though it’s nearly impossible to remove them from the Internet, there are online reputation management strategies you can use to deal with these pesky complaints. Don’t engage site or users directly Don’t send emails demanding to have the content removed or […]

Valuable strategies for SMBs on Facebook

September 10th, 2018
Valuable strategies for SMBs on Facebook

Facebook’s most recent monthly active users numbered over 2.3 billion. That’s almost one account for every three people on the planet! Many of your ideal customers use this platform to interact with businesses and creating a page for them to engage with yours costs almost nothing. Here are six free ways to get more eyes […]

7 tips to increased retweets

August 13th, 2018
7 tips to increased retweets

Managing your company’s Twitter account can be tricky. You might have a lot of brilliant things to say in under 140 characters, but they’re useless if nobody reads them. So what can you do to get more people viewing and retweeting your posts? Here are a few tricks you can use to get more retweets. […]

5 online reputation management mistakes

July 9th, 2018
5 online reputation management mistakes

Businesses are relying on social media more than ever to get their voices heard on the Internet. However, so many companies make mistakes that are too important to ignore, and which could seriously damage your online reputation. As a business owner you need to keep your organization in check, and avoid these common online reputation […]

More teens leaving Facebook for other sites

June 11th, 2018
More teens leaving Facebook for other sites

More teenagers are leaving Facebook for other online platforms that feature images or videos and give them more control over who can be their friends. Based on a new Pew Research Center survey, only 51% of US teens are using Facebook. By contrast, 69% of US teens were reported to be using Snapchat, 72% Instagram, […]

Ways to leverage social media for your business

May 14th, 2018
Ways to leverage social media for your business

Do you, as a brand new business owner, know how to take advantage of social media exposure, especially if no one has any idea what your new business is all about? The truth is, you can succeed with social media, even if you have what could be perceived as a small, newbie brand. Read on […]

HIPAA Requires Careful Social Media Posting

May 7th, 2018
HIPAA Requires Careful Social Media Posting

Healthcare providers that use Social Media can interact with their patients, advertise new services, and quickly communicate urgent announcements or messages. There’s immense potential for it to improve care, but also to expose patient-specific information. On April 14, 2003, the “Health Insurance Portability and Accountability Act” (HIPAA) became law with the goal of protecting the […]